The NekNomination video that will make you think twice

By now almost everyone has either seen, or taken part in the NekNomination craze that has swept social media channels over the past week. The idea being, that if you receive a ‘nomination’, you have 24 hours to down a drink on camera before nominating 2 more people. This process of nominations means that the video spread like wildfire with people creating videos of themselves drinking underwater, or having a drink right before doing a bungee jump. One of the more extreme versions was of someone mixing their drink with urine before downing it.

One South African has taken it upon himself to show the world just how powerful social media can be if it is used for good. Brent Lindeque, from Johannesburg, South Africa, was recently nominated and decided to not only highlight some of the major issues facing a vast majority of the population of South Africa, but also prove that there was much more that could be done if the power of social media was properly utilized. He decided that for his Neknomination, he would do something good.

In an email to The Imperic, Lindeque said: “My biggest point was that people need to be more responsible with what they share online as it is there forever… whether you like it or not. My words then became actions after I got nominated. I decided to change the game as that would mean that I could be proud of my online contribution as well as hopefully create a new way to do good things. Change one thing… change everything.”

This video goes to show, that one small act can be spread very quickly via social media, and at the time of publishing, the video was at 27,000 views. Let’s hope that more people can follow on from this.

Let us know what you think in the comments.

Trevor Koen

Trevor has a background in digital marketing, brand communication and animation. Major league F1 fan and enjoys hacking around a golf course. Founder of The Imperic    @TrevorKoen  Google +

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109 Responses

  1. Liz says:

    Well done. Hat off to you, one small step made 27k+ times is a long way.

  2. Richard says:

    Nice one cuz, always good to give back, Respect!!!

  3. Rose says:

    Good one, much better idea than what’s been going on. 🙂

    • eva stevens says:

      Yes so right Rose! I hope this continues in this positive and compassionate form!
      Congratulations to Brent!
      Dare to make a difference! Brent did!

  4. Priya says:

    Well done Saffa, you turned this idiotic craze into something meaningful!

    • tarquintheunstoppableneckmachine says:

      the only connection I see here that resembles necknomination is the nomination process itself & the fact that it’s a posted video…. you then get the obligatory cranky comments, maybe mine included, from people who clearly cannot grasp the concept of necknomination at all e.g. the mere suggestion of alcohol or dangerous substance is the nominees choice & every comment that I’ve read here nobody is griping about peer pressure for some reason. The filming is quality but the content lacks humour……….I cannot see why this has any comparison to a ‘necky’ vid, so it’s a no from me : (

  5. Kevin says:

    The world is a better place because of people like you! Thank you for the inspiration. Watching you from the East Coast of Canada 🙂

  6. Leanne says:

    Wow well done you, what a change for the better..!!!!
    Watching all the way from Ireland

  7. nicola says:

    Well done you! Its nice to see someone spread a little kindness around, instead of mindless drinking! Watching u from the us, and Ireland!

  8. Jenny says:

    Well done. It’s great to see someone intelligent with a good heart. All this mixing disgusting drinks is killing people. More people like you are needed in this world! Watching you from Ireland. Good luck to you 🙂

  9. Craig says:

    All the way from London. Hats off to you.

  10. Jeffrey says:

    First Neknomination I have watched at all. Think I picked a good one.

    • Diana says:

      Me too. I watched it to see whaT IT WAS ALL ABOUT. If this is what it is about it is good to go viral. I suspect from reading the comments etc that this is what it SHOULD be about. Well done.

      • Matt says:

        Na is started here in australia where we would nominate our friends to drink A beer, then they would nominate 2 friends.. BUT THEN some weirdo’s seeking their 15 mins of fame, started doing strange things like adding chicken heads or dog food and mice etc.. a simple friendly share a beer with your friend event became some retarded erratic contest of who could be the most stupid person…
        So the original idea was changed by some wanker to something stupid, and now thankfully it has been changed again to something better than the original.. Hats of to you Mr South African

    • Allan Marriott says:

      Me too, only just heard about it, guessing me and my friends aren’t your Hip happening sort to do stupid &^%$ this reminds me of the film pay it forward, if you like this you should watch it, well done buddy your a trendsetter of the positive kind!

  11. jodi says:

    2 ppl in ireland died this weekend alone because of neknominations! If only they had have seen this version of how it can do good first 🙁

  12. vincent wrynn says:

    please spread the word no abuse of alchol 2 lives lost imagine thenext one could be your family member

  13. gary howells says:

    well done man…If it comes to me i’ll certainly be doing the same.x.

    • Bianca says:

      Why do you have to be nominated to do something nice?? Just do it anyway.. He was the one to turn this shit around but if everyone did what he did in everyday life there wouldn’t be as many hungry people..

      • Ryan says:

        Great thinking! Unfortunately, people don’t do amazing things like this everyday. It’s the way in which the Nekonomination thing is going around that attracts people to its viral-ness, so people need a certain kind of motivation in order to do good for others (sometimes).

  14. The world needs more like you. Thank you for using your time this way. Stupid drinking games wasting peoples time, energy and killing more brain cells.

  15. patrick clifford says:

    Nice One, Watching In Killarney, Ireland.

  16. JF says:

    Well done. On a weekend when Ireland lost two young men to Necknomination, I applaud you.

  17. JF says:

    Well done. On a weekend when Ireland lost two young men to Neknomination, I applaud you.

  18. eoin says:

    you didn’t neck anything though

  19. Barbara says:

    Best neknomiation I have seen…. well done mate! Watching you from Perth, Western Australia.

  20. Aydin says:

    For some reason I feel like a bottle of coca cola.

  21. Rodney says:

    Big up mate…..!!!! Be a man, say NO to neknomination or put it to good use.

  22. Liz says:

    Well Done Mate, pay it forward !
    this is how one Irish guy is trying to stop the link !

  23. Maranda says:

    This was so profound. Awesome move, Hun.

  24. Kim says:

    In such a fucked up world, thank you for something so lovely and meaningful.

  25. Excellent stuff man – taking a piece of crap and turning it into bacon… well done!

  26. Tarryn says:

    Jarrod Hawker at The Loft Bar in Warrnambool started Next Nomination where you make a donation to a charity of your choice. The next nominated does the same and so on. It’s a great experiment to use social media or a good cause.

  27. James Self says:

    Outstanding. Will be doing something very similar should I get nominated!
    James, Bristol (UK)

  28. susan forster says:

    Think I just fell in love…. 🙂 Amazing to turn the most idiotic things I’ve ever heard of into to something brilliant!

  29. Jenny says:

    Pay it forward wicked way to teach people well done hats off to you……….

  30. Moiby says:

    Fantastic. Well done!

  31. Lenna says:

    So the guy in a BMW gives a sandwich…. Congrats

    • Sammy says:


      Leave the sour grapes outside please .

    • Allan Marriott says:

      would you have been more impressed if he gave him his car? the point is he chose not to follow suit and conduct an idiotic act for the sake of humour and “coolness” (using that loosely) and instead made a gesture of kindness out of an otherwise pointless act to elevate a craze that will result in hundreds if not thousands of complete strangers he will never meet getting a small amount of help for no other reason than a bit of selfless kindness, this wasn’t a publicity stunt, or a way for him to show off and claim to be a wonderful person, he just did it and let the world make of it what it has, you’d do well to see past your greed, selfishness, and envy and ask not what others can do for you, but what you can do for others! celebrate acts of kindness for what they are!

  32. Julie Ricketts says:

    Absolutely fantastic, well done to this guy, hope this catches on more as this other thing is stupid. From Leeds in UK. 🙂

  33. AJ says:

    I would have preferred a Cheese & Pickle sandwich Brent Lindeque but thanks dude

  34. Sharon says:

    This is really good. I also love the song does anyone know the name or the singer?

  35. Deirdre says:

    What a fab way to start off the month of love. Well done and thanks for being an inspiration.

  36. Chris Shepherd says:

    Inspirational, I hope all future NekNominations follow this example!

  37. Cat says:

    From Australia THANKYOU.. Finally someone making
    Sense and attention of the power we have as people united!
    I personally will ensure I follow your lead around the streets of Australia
    You are brilliant, empowering, inspiring and a true leader for the youth to be enriched by.

  38. Alison Baker says:

    Fantastic idea 🙂 only problem is we don’t have people living on the streets where I live 🙁 Gonna have to go looking 🙂 Well done that man lol xx

  39. rach says:

    why give him coke!!!!? water would have been the more sensible choice instead of that poison

  40. kat says:

    oh no! u kidding me! thank u german GEMA! cant see the video coz it includes some song that is “protected”… 🙁 can somebody maybe write an article about what he does instead of just spreading the video 🙁 please?

  41. Amanda says:

    I have just watched this and thought it was going to be yet another pathetic video of someone downing a drink but my days how I was surprised, what a fab idea and well done to you it’s so nice to see someone doing something good and not just going along with this stupid craze. I really hope the lads you nominated follow in your footsteps and do the same. Well done and massive respect for not been a sheep and doing something fab xx

  42. WOW….if you really want to help, try volunteering for a homeless charity…it’s takes special people to commit to giving up their time to help others on a regular basis for nothing in return! anyone can drive up & hand over a little bite to eat to a stranger! you’re no hero!

    • Allan Marriott says:

      Idiot, such a narrow view get off your high horse and recognise the real value, all acts of kindness and selflessness are equal, your not a better person because you dedicate your entire life to helping others, your better because you did something at all, he isn’t doing it to make himself feel good, he did it as a statement against the crazy going round and an attempt to turn it into something good, considering how many people have seen this, and considering how many people from seeing it will do the same and the knock on effect this may have on those people and so on, and his one act is likely to affect more lives than all the volunteering you do in a lifetime!

  43. jean says:

    well done you, someone starting something more sensible and worthwhile that will help people instead of killing them.

  44. wessok says:

    The power of social media is indeed an incredible thing, but, unfortunately, this “pay it forward” nomination thing will fizzle out a lot quicker than #neknominations, because it’s just not really entertaining to watch. Sure, it pulls at our heartstrings a bit, but mostly it’ll either induce guilt/shame (for not being a better person) or irritation (with someone being “holier than thou”). Sorry to project such a bleak outlook of humanity, but the average person will not watch a string of videos of acts of kindness. For this reason, it’s shows like Jackass on primetime tv and not a bunch of do-gooders trying to do good deeds.

    • Allan Marriott says:

      Yes it is a shame that you are right, but even if it only last a little while it’s still a great deal better than not having been at all, it takes normal everyday people to keep it going, we as individuals need to think up imaginative ways to do good and entertain at the same time, find a way to make something like this work, make people want to become involved, there are a lot of good people out there, you only have to look at the statistics for the amount of money donated to good causes every year to realise a lot of people do very positive and good things!

  45. Aisling says:

    Brilliant, love it, long may those neknominations last!

  46. craig says:

    Well done to you china. You should be very proud..

  47. Juie says:

    Inspired…….well done xxx hope this circles the world to infinity and beyond …keep it going xxx

  48. Tarryn says:

    Awesome!! Thank you for finally doing something that can change peoples perception!! Really proudly South African =) **inspired**

  49. cosdog says:

    self promotion on an epic scale…
    common guys think for a second

  50. Random says:

    I’m all for making a difference in people’s lives and helping the homeless. So why don’t we then make a nek nomination type game addressing the issue? The fun in nek nomination is having a quick slammer so lets keep it that way,and start a new trend of helping the homeless and filming it? this bloke gives away a roll and coke and suddenly is the new mother Theresa? Next time I drop 2 quid into a donations box should I film it and post onto YouTube?

  51. Bleugh says:

    So….because he’s black that means he can’t afford a sandwich? This is just one of the many problems with this video that comes to mind.

  52. Elsabe says:

    Good on you mate. We need more youngsters like you in this world. Watching you all the way from New Zealand.

  53. Dom says:

    Not sure you get the whole idea behind #neknominate, mate

  54. Donovan Bolton says:

    What a brilliant bloke. I am inspired. Great to see all the encouraging comments from the Aussies, Brits etc. feeling proudly South African and will have to follow this guys example….in the next 24 hours.

  55. wayne says:

    thats not a NECK nomination lol u have to neck a drink of alcohol lol.but stil la good deed. but still missing the whole point of NEK !!

  56. Asma says:

    Good one, also I noticed the tattoo in Arabic: nice… Hope Faith Love… like it… suits also the moral of that video… hats off…

  57. TC says:

    Hopefully RAKnomination is the next big thing (Random Acts Kindness)

  58. Apes says:

    Still coca cola gets a bit of product placement in this viral eh

  59. sandi says:

    nice one. need LOTS more like that every day. No more stupid ones. If every one that can, did, the world WOULD be a nicer place. I personally make a point of doing at least once every time in my local city give some one ‘in need’ something to eat or to buy something with. I does not take much to make a difference.

    peace and happiness to you

  60. Dimitris says:

    Well done mate.. It’s good to give people a wake up call once in a while..

  61. david says:

    top man much respect watching from uk this just shows there is still good in the world

  62. James says:

    Well done mate! I have respect for you…not these idiots who are killing themselves by thinking they are doing something funny and cool!

  63. hill says:

    Um does no one know the issues that are happening in South Africa?. As a young black women with an education all I can analyze how racist this is. Don’t mean to be the one to point it out but like really. Most people who actually see this are probably not from or no the issues but you really need to expand your amount of intellect that goes into world politics and issues

    • Trevor Bishop says:

      That education didn’t teach you about good and bad? A human being gives some food to another human being, for free, for no reason other than to do something good, and you call it racist? Political, ideology or racism is not the issue here….humanism is. Educate that.

  64. martine says:

    Amazing! Thank God for someone like you*
    (South African living on the Isle of Man) video went far*

  65. Bri says:

    I think you’ve done a good thing if the person you just gave food is poor. however I think you should call it something else. I’ve just been Neknominated and plan on making my video soon, but I’m sticking to the original Neknomination. I would happily make a random act of kindness towards someone. I often do. But this is not a Neknomination. Make it your own.

  66. Dave K. says:

    I just checked on YouTube and this video has over 230,000 views as I type this. THIS is what the power of social media should be used for, not stupid drunken idiocy. Brent Lindeque, you give me hope that we’ve still got a chance. ONE LOVE. ONE LIGHT.

  67. Judy Dickson says:

    Wow, great heart! And how true, has started my day off on a massive positive note!

  68. Jerileigh says:

    Great idea & great job!

  69. debie says:

    excellent, I nominated friends with business to rather donate to a children home…


    I nominate the following business to assist…..

    1985, Red Events and Onside Events to make a donation of any kind to a childrens home … you have 24 hours…

  70. Sandi says:

    Amazing to see someone doing good with their time instead of of trying to prove what a man they are by downing a drink! Love it !!!

  71. charlotte says:

    What an inspiration, lets keep this trend going!!

  72. Peter Szobacsi says:

    Watching all the way from Hungary, great way of turning a moronic craze into something meaningful, makes me proud to say Im South African

  73. Naomi says:

    Brilliant Memorable and such better use of Social Media – send a message. Lead by example. Now come ON! Which would YOU rather follow – downing a beer in a weird way, so you an post it for others to see, way or making a difference to one person whic

    h then become two, which then becomes three, which then becomes six, which then becomes …….

  74. Clare says:

    Awesome! Great way of changing the world for the better. Thank you. 🙂

  75. Kinghorngreen says:

    Will follow your example and pay it forward from Switzerland….

  76. collie1312 says:

    You doing that in south Africa is like an American giving the same to a native American.

  77. katy says:

    Great idea! watching from Scotland

  78. Bev Meyer says:

    Awesome! Well Done…imagine how that mans day was made! Good on you!!!

  79. john says:

    — Comment Removed —

  80. Lenny says:

    This made me proud to be a south african again 🙂

    good job lads

  81. Paige Fischer says:

    Hey Buddy!!! I thought you should know that I love love looooved this video SO much that I shared in on facebook. So many other people loved it that I nominated two people to do the mission justice. And what’d’ya know!?! People around my facebook are now exponentially doing amazing things for other people. You’ve done the world justice good man, and started something wonderful.

  82. Bob says:

    Brilliant !!!
    Hopefully more people here in Glasgow, Scotland will see this and start something good like this………. helping others less fortunate than ourselves is a fabulous gesture. Good on you. TOP BLOKE !!

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